Top 5 Beauty Retail Apps on Android in Switzerland - Q1 2022

In the first quarter of 2022, the top 5 beauty retail apps on Android in Switzerland showcased varied performance trends in terms of downloads and active users. Data from Sensor Tower provides a detailed look into these metrics.

Douglas – Parfüm & Kosmetik experienced fluctuating weekly downloads, peaking at 724 in the first week of January and later stabilizing around 330 by the end of March. The app's weekly active users also saw a similar pattern, starting at 2K and slightly decreasing to approximately 1.8K by the end of the quarter.

Mein dm showed a more consistent trend in weekly downloads, ranging from 200 to 423 throughout the quarter. Active users for Mein dm were relatively stable, starting at 1.6K and reaching up to 1.9K by the end of March.

For RITUALS - Cosmetics, weekly downloads varied between 150 and 359, with no significant spikes or drops. Active users showed a gentle decline from 1K at the beginning of January to around 800 by the end of March.

The Body Shop Schweiz had a notable increase in weekly downloads, starting at 125 and reaching 353 by the end of March. This consistent upward trend indicates growing interest among users.

SUGAR Cosmetics: Shop Makeup maintained a steady download rate, fluctuating between 82 and 135 weekly downloads. Active users increased from 249 to 310 over the quarter, showing a slight but steady growth.

For more detailed insights and data, visit Sensor Tower.